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YouTube introduces paid channel memberships and merchandising options for creators July 3, 2018 YouTube has announced a number of new features designed to help creators diversify their revenue streams beyond the pre-roll video and banner advertising to include paid channel memberships and merchandise.
Advertising has long been the sole source of “official” revenue for YouTube’s growing community of video-makers, but after the recent issues surrounding extremist content on the site that caused a number of brand-name advertisers pull their ads, it has become increasingly clear to those that make a living from the video platform that diversification was required. Prior to Google’s announcement about the new features last month, a number of YouTubers had already turned to membership platform Patreon and merchandising to generate additional revenue streams.
Nonetheless, the changes have been welcomed by creators across the board who had feared that YouTube would remained tied to an advertising-only revenue stream that looks increasingly out-of-date in today’s media marketplace that has become dominated by premium subscriptions.
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